Sunday, 21 December 2014

A blog is for life, not just for xmas


There is something quite depressing and unsatisfying about abandoned blogs. Unfinished narratives left permanently hanging in cyberspace. 

Bloggers always start out so committed to their project, full of ambition as to where it could lead and a desire to tap into an audience of like minded enthusiasts; home brewers, dog breeders, photographers, bakers, first time mothers. Their readers emotionally invest in their story and get hooked, eager for the next instalment in the blogger’s adventure. But after those first committed weeks, months, even years of regular blog posts, signs of neglect start to appear. Posts become more and more infrequent, the blogger sounds a little bored, preoccupied or despondent if things aren’t going quite to plan, often starting the post with an apology ‘sorry I haven’t written for so long’. And then, inexplicably, nothing. Communication is cut off and readers are left wondering what happened, returning to the blog every now and again in the hope that there’s been more activity, only to be faced again, with that final blog post and no explanation.

Scramblingeggs looked in real danger of becoming yet another cyber statistic. Apparently 95% of blogs are derelict - virtual landfill that clog up cyberspace for eternity. After 7 years of documenting my progress in setting up and running 1, 2 then 3 Australian style cafés in London, it suddenly went quiet in July 2013.

I’m here to reassure any committed Scramblingeggs followers that nothing drastic has happened. I’m still alive, the cafes haven’t failed and I haven’t waivered from my commitment to save the Brits from bad brunches. I’ve just been busy. Very, very BUSY. While I may not have any blog posts to show for it, I do have a little boy with a sibling due in less than a week, a house with a new kitchen and ongoing renovations, 3 busy cafes and most importantly a Lantana Cookbook; Café Kitchen, which was my main writing project of the year. 



While I have felt bad about temporarily neglecting my blog, it’s comforting to know that I’m in good company. Just looking down my list of recommended blogs on Scrambling Eggs, I find 3 of the 13 haven’t been updated in over a year. Some of my favourite bloggers have left me in a state of limbo; eggsbaconchipsandbeans – reviews of the best greasyspoons in the UK, Mister Barista – a 'cafe sink' drama narrated by an astute barista and lilyandchew - recipes and stories from a North London vegetarian gourmand. I suspect their reason for abandoning their blogs is similar to mine; too busy to blog.

Hopefully 2015 will see me and other bloggers at the keyboard a little more frequently. If only to take down any abandoned blogs. Til then, x.

And if you're looking for the perfect Christmas gift - look no further. Everyone should have a little bit of Lantana in their very own kitchen.

8 comments:

EC1 said...

Congratulations on all your news, and all the best for 2015!

lm0085 said...

Great blog post! Are you signed up to bloglovin? I wondered if you know of any good bloggers interested in reviewing street food/crepes? I found this really nice place in Notting hill, and reviewed it on my blog. I wanted to introduce them to others, so just thought I'd have a look around. I'm no expert myself, but I have a good pallet for quality desserts. :) Hope 2015 is going well for you!

lm0085 said...

Great blog post! Are you signed up to bloglovin? I wondered if you know of any good bloggers interested in reviewing street food/crepes? I found this really nice place in Notting hill, and reviewed it on my blog. I wanted to introduce them to others, so just thought I'd have a look around. I'm no expert myself, but I have a good pallet for quality desserts. :) Hope 2015 is going well for you!

Pia Herbert said...

Hey Shelagh
Just catching up on your blog after several months of neglected blog checking myself.
Congratulations on the birth/s (baby & book).
Cheers
Pia xx

Lincoln Madison said...

You have communication service and you can call your clients and prospects at any time you like or feel like calling. That's the beauty of having this Business
Phone Service
.

thedevilcorp said...

Good site.

Ayshwarya Singh said...

This is such favorite blog looking too much option for food lovers, visit here.chowringhee satya niketan menu

William Bake said...


Thank you for sharing such an amazing and informative post. Really enjoyed reading it. :)nice articles...Please read this article.... FREE HEALTH TIPS