But I realise that loyalty cards are also a way to say thankyou to the customers who walk past all the other places serving takeaway coffee and return to Lantana because they like what we do.
So here it is, the Lantana stamp book: a collectors item.
Every time you buy a hot drink to takeaway, you can collect a stamp. The more stamps you collect, the better the reward.Collect 8 stamps for a takeaway coffee
Collect 12 stamps for a glass of prosecco
Collect 16 stamps for an eat-in breakfast of your choice.
Corn fritters with crispy bacon, slow roast tomatoes, rocket and aioliOur first loyalty card recipient is already halfway to a free coffee- doing the office coffee run also has its rewards.
9 comments:
I like your use of the word 'crap'.
What a lovely idea! I do return to my favourite coffee places because I love what they do, but I really appreciate loyalty cards at those places because it's like a little reward for being in the know -- I appreciate them and they appreciate me. :) This is especially nice as a low-budgeted student for whom a good flat white or cappuccino is my special daily treat. A free one every so often really makes my day!
P.S. I finally got to Lantana last week (it's not as convenient to my flat as I'd like). I'm buying a bicycle this week and I look forward to many, many happy return visits -- my coffee and banana bread were marvy.
Hello,
I'm with Vogue Entertaining + Travel Australia and we are doing a piece on the best London cafés. We're looking for some high-res photos of London cafés for consideration for the piece. I could not find your email on the Lantana website, but if you check your blog comments hopefully you'll get in touch with me so I can email you the details!
My email address is vettemp@newsmagazines.com.au.
Thanks,
Sue
I can't wait to get to your cafe! I think I've tried to find it several times, though no luck. Will put in a concentrated effort next time I'm in the area because I definately need my fill of FW's and nice breakfast food!
Great news!!
What a great idea! I visited your cafe a few weeks ago whilst researching great coffee in London. The gut at Kaffeine told me lantana was not be missed and packed me off with a hand drawn map! Great advice though, what a fantastic cafe. Have since subscribed to the blog and came across your loyalty card post. I have a cafe in boscombe nr bournemouth with a similar ethos and have struggled with the loyalty card issue for a couple of years. I love your solution but could you clarify for me what qualifies someone for a stamp? Do you have a minimum spend? Is it one stamp per visit or per item bought? And has the customer response been good? We have always done a straight 10% discount for regulars but its got way to hard for all the staff to know who gets it etc a good loyalty scheme that doesn't scream "chain" would be amazing.
Hi Joel- customers get a stamp everytime they buy a takeaway coffee (not stay in coffee. There are 12 places for stamps in the book and they can get a free takeaway coffee after 8 stamps, a free glass of alcohol after 12 or if they keep collecting to 12, a free takeaway bacon sandwich and coffee.
The customer response has been fantastic. People like to have a ritual and like feeling valued.
S
Sorry, i meant there are 16 stamps in the book and you get the breakfast/coffee reward if you collect all 16 rather than 'cashing in' at 8 or 12. It works the same as frequent flyer points.
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