Ink: A site to behold part 2

It’s official. After many weeks of nail biting negotiations and escalating legal fees today the contract was signed and we are now the proud tenants of the café site in Charlotte Place, Fitzrovia W1. My emotions swing between euphoria and terror on a minute by minute basis.

While economists and politicians may try to dampen our enthusiasm with reports of rising food prices, a credit crisis and a sharp decrease in consumer spending, we are standing firm in our belief that our café will succeed. Richard prophetically told his disappearing sister Karen in the movie Superstar: the Karen Carpenter Story, “You gotta eat”. We too believe that the London population gotta eat somewhere so why not at 13 Charlotte Place.

So now onto the next item on the to do list: find a chef.

Here is the ad I’ve been running on Gumtree for the last couple of weeks with under-whelming results.

Head Chef/Sous Chef wanted

We are an independent startup in Fitzrovia looking for an experienced chef who is highly motivated, creative, feels passionate about seasonal cooking using best quality ingredients, and shares our dislike of chains and the bland coffee and food they serve.

You would be taking the creative lead in designing the menu which will focus on breakfast/lunch dishes with a gourmet twist, and be responsible for managing and training a small team. Good working knowledge of Australian café/restaurant culture would be an advantage. Salary 26-28k plus bonuses.

So if any one knows a good chef…