Loyalty has its rewards

For six months I have resisted doing a ‘loyalty card’ because it felt too gimmicky. My argument has been that people will keep returning to Lantana if we do what we do well. I am loyal to cafes that I like and won’t keep going to a place that serves crap coffee just because they stamp a little card and promise to give me some of their crap coffee for free on my tenth visit.

But I realise that loyalty cards are also a way to say thankyou to the customers who walk past all the other places serving takeaway coffee and return to Lantana because they like what we do.

So here it is, the Lantana stamp book: a collectors item.

Every time you buy a hot drink to takeaway, you can collect a stamp. The more stamps you collect, the better the reward.

Collect 8 stamps for a takeaway coffee


Collect 12 stamps for a glass of prosecco

Collect 16 stamps for an eat-in breakfast of your choice.

Corn fritters with crispy bacon, slow roast tomatoes, rocket and aioli

Our first loyalty card recipient is already halfway to a free coffee- doing the office coffee run also has its rewards.